I’ve been getting a lot of emails lately about book marketing. Authors feel frustrated that they haven’t figured out how to “get the word out” about their books as one reader put it. Many don’t have a whole lot of money to spend on promoting their books and they don’t know how to invest their time wisely.
I’ve worked with a few authors over the past year or so on their book marketing strategies. There are three main questions I always want to find out before we get started. These questions form the basis of how successful an author will be and which direction they need to go to find that success.
Hopefully sharing these questions with you will help provide direction in your own book marketing efforts.
When you were a kid, were you creative? I don’t think I’ve ever met a kid who’d pass up an opportunity to draw on the wall or scribble on a piece of paper for hours. It’s human nature that gets sapped out of many of us somewhere down the line.
Today was probably the hardest day of writing yet. The focus was on venturing out into a public place and describing the first ten people we see as if we were introducing them as characters in a novel. I had a yoga class tonight and thought I’d use that for inspiration. Problem is, the teacher got sick and cancelled class. I was uninspired to go anywhere else on a Wednesday night and the options seemed limited anyway. I came home and did my best to sit down and get the writing done.