Book publishing is in a bit of a weird place right now. The internet, much like Gutenberg’s printing press, has put power back in the hands of individuals. The spread of good (and bad) ideas, great stories, entertainment and knowledge has never been so easy.
That being said, there’s also a lot of noise. Finding an audience can be tricky because sometimes the internet feels like a big wide open space that you can shout into without ever being heard.
I’ve been getting a lot of emails lately about book marketing. Authors feel frustrated that they haven’t figured out how to “get the word out” about their books as one reader put it. Many don’t have a whole lot of money to spend on promoting their books and they don’t know how to invest their time wisely.
I’ve worked with a few authors over the past year or so on their book marketing strategies. There are three main questions I always want to find out before we get started. These questions form the basis of how successful an author will be and which direction they need to go to find that success.
Hopefully sharing these questions with you will help provide direction in your own book marketing efforts.
“You’ve got to be on social media,” says every marketer ever.
At this point, that’s a given. Being on social media today might be more important than having your own website. Recently search engines like Google have been ranking content shared on social media sites higherthan content posted on blogs and individual sites.
Search engines tend to favor sites with a lot of traffic and your personal blog can’t reach nearly as many people as Twitter or Facebook.
Michael Doane is an author, strategist, and #eventprof who’s passionate about education, technology, and alternative publishing. In his spare time he reads, hikes, and writes novels about ordinary people doing extraordinary things.Email him, or find him on Twitter.
Ricardo Fayet, Co-Founder of Reedsy, recently interviewed me for a write-up he was doing on whether or not it is worth authors partnering with marketers. You can take a look at the article over on the Reedsy blog, but I wanted to share the full set of questions and answers here.
When I started seriously writing back in my teens, I could’ve never imagined the road it would take me down. When I defined myself as a writer way back when, I imagined an easy life in a cozy chair with a pipe hanging from my mouth.
That’s right. I thought I’d end up as an academic. It was my impression that unless you made it big as a novelist that’s the only thing you could do with writing. And I thought it would be an easy road.