Social Media Marketing and SEO: Two Sides of the Same Coin

“You’ve got to be on social media,” says every marketer ever.

At this point, that’s a given. Being on social media today might be more important than having your own website. Recently search engines like Google have been ranking content shared on social media sites higherthan content posted on blogs and individual sites.

Search engines tend to favor sites with a lot of traffic and your personal blog can’t reach nearly as many people as Twitter or Facebook.

Take a look at these following examples:

My article, “Book Marketing Isn’t Easy: 3 Questions For Every Author” ranks number 1,2,3, and 5 on Google, but not on my own website. The first result is from Medium, the second and third are from LinkedIn, and the fifth is from Google Plus.

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Embracing the Other Side of the Gutenberg Parenthesis

The social web, advances in physical technology, and the rule of the knowledge doubling curve, are all factors in making word of mouth the authority in communication once again. So much content (conversation, stories, essays, and research) is being produced on a daily basis that it is impossible to archive and standardize.

Oral tradition is once again the rule, albeit in a digital, textual, visual form (blogs, twitter, and tumblr). We’re back to cave paintings and engravings, but in a much more sophisticated way.

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